About Me
Hi, I’m Matt — founder of Effortless Edge, and someone who’s been putting AI to work long before it was cool.
For the past eight years, I’ve been hands-on with AI — building, testing, and delivering solutions that use machine learning, predictive modeling, and LLMs to solve real business problems. From automating workflows and optimizing decisions to using computer vision and generative AI to reimagine operations — this isn’t theory for me. It’s experience.
I’ve led product innovation across fintech, insurtech, edtech, and SaaS, helping companies move from outdated, manual systems into scalable, intelligent platforms. I’ve seen firsthand what happens when businesses fall behind — inefficient processes, frustrated teams, and customers whose expectations keep moving faster than the systems designed to serve them.
I used to be right in the middle of that grind.
Long hours. Heavy processes. Teams bogged down in work that felt harder than it needed to be. Whether it was insurance underwriting, customer onboarding, or analytics workflows — the friction was everywhere. I saw talented people stuck in systems that slowed them down, not because they lacked ambition, but because they lacked leverage.
That’s when I started bringing AI into the picture.
At first, it was about automating the basics — speeding up research, triaging support tickets, streamlining operations. But soon, it became something bigger. AI wasn’t just saving time — it was creating new possibilities. Suddenly we were predicting user needs, personalizing experiences, and accelerating product development cycles that used to take months.
And I realized: AI wasn’t just a tool. It was a shift in how we work, think, and create.
The truth is, I didn’t just adopt AI — I grew with it. I went from leading digital product teams to becoming what I now call AI-native — someone who doesn’t just use AI reactively but builds and thinks with it from the start.
That mindset gave me what I now teach others to create: the EffortlessEdge — a blend of execution speed, creative amplification, and strategic clarity powered by AI.
And now, I’m here to help you unlock the same.
You don’t need a computer science degree or a deep tech background. You need a guide who knows where you are — and where the world is going. I’ve helped companies transform how they work. I’ve built platforms that drive revenue, reduce cost, and scale with intelligence. And I’ve done it by bridging two worlds: real business needs and cutting-edge AI innovation.
Whether you’re a business owner, creator, freelancer, or team leader — I’ll teach you how to:
- Use AI to get more done in less time
- Make better decisions faster
- Create content and products that stand out
- Free yourself from repetitive tasks
- And stay ahead of an AI-powered world that’s moving fast
This isn’t another hype-based course stuffed with jargon. It’s grounded in reality, backed by experience, and focused on what works today — not just what trends on Twitter.
With Effortless Edge, you’ll learn how to turn AI from an intimidating buzzword into your everyday competitive advantage.
You don’t need to be replaced by AI — but you do need to learn how to partner with it, or you’ll fall behind those who do. The people and businesses who are willing to adapt, experiment, and learn will be the ones who grow. Everyone else? They’ll be playing catch-up.
If you’re ready to stop grinding and start leading, I’d love to help you make that leap.
Let’s build your edge — the Effortless way.